In our industry we deal with brands every day. We create them, deliver them, measure them and so on, but how many of us invest the time in the most important brand of all?
Personal branding is one of the most ignored yet powerful tools we have at our disposal. From advertising, to finance, politics to showbiz, having a relevant and unique personal brand can make a significant impact on your success.
So what lessons can we learn from branding in the outside world… well, like most brands, creating your personal brand roughly follows a four step process; research and analysis, positioning, the translation of this into a visual manifestation (image), thinking & engagement and finally, how this is delivered to your target audience – Directors, co workers, clients or even the MD of the competition!
Like traditional branding, successful personal branding isn’t about manipulating perceptions, the most effective personal brands are based on authenticity, it’s about taking what you have, making it the best and most relevant it can be and then engaging with your target audience consistently and frequently to communicate this. It’s these similarities in process and delivery that inspired Heavenly to create Halo – a personal branding service that takes big brand thinking and applies it to individuals.
Ultimately, the decision to brand is out of your hands, your personal brand already exists in the mind of your target audience. Your choice is whether you take control of this and make it work to your advantage. Which, in these times of redundancy and restructure, is vital when some of the most important decisions of your career will be made without you even being in the same room.
Heavenly
Heavenly is a strategic, full service branding agency. We create ideas that are pregnant with potential, ideas that can inspire everything an organisation does from internal culture and new product development to advertising and brand partnerships. We recently launched a new division, Halo, which specialises in developing personal brands for corporate and high profile individuals. For more information please contact Helena Carless.
Helena.carless@heavenly.ae
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