Trendtalks Feb 2010
YOU 2.0: Leveraging Social Media for personal branding
Akanksha Goel will cover how to leverage online platforms and tools to
monitor your brand equity and build thought capital. She will also introduce
how executives can help humanize the corporate brand and successfully pitch to
bloggers and community influencers, using a successful personal brand.

Speaker |
|
Akanksha Goel
Founder, Socialize
|
When & Where
Shelter, 7:30 pm - 9:00 pm
February 24th, 2010 318th Rd, Al Quoz,
Tel: +971.4.375.8073,
www.shelter.ae view map

Eiléen Lee
Marketing Director,
Luciola

Originally from New York, Eiléen has had a diverse international career gaining
experience in different industries, roles and countries, with her greatest strengths
in entrepreneurial and start-up companies like Valtech Technologies, Kang & Lee
Advertising and GiftCertificates.com.
In 2001, Eiléen started her own consultancy company specializing in corporate and
personal branding with high profile clients from social networks to luxury brands
in NY, London and now Dubai.
Eiléen has lived, worked, and been educated in over 9 different cities worldwide
and has grown up in a multicultural household between Asia and the US.
She holds a BA degree in Sociology from Boston University and attended both the
Sorbonne University in Paris and Yonsei University in Seoul for languages.

Chris Fisher

In 1999 Chris Fisher moved to Dubai, and was part of the set up team for 2 new stations
Emirates Radio 1 and 2, before being poached to move to rival station “CHANNEL 4FM”.
Chris then worked at ARN (Free 967) until Dubai 92 was born, where Chris continued
his weekend breakfast shows. Until 2006 Chris was the presenter of “Chris Fisher
In The Morning” weekdays before moving to a more relaxing weekend show.
In September 2006 he came up with concept called “The Wizz Kids Quiz”
working with schools, pre recording a 32 week program.
This became so popular that a second season went ahead with double the amount of
schools taking part.
After 16 years in Radio, Chris is now setting up his own Radio School and will teach
teenagers all aspects of what goes on at a radio station from making the tea to
making the station output.