Tanya Dernaika
Director of Strategic Planning
Tanya Dernaika is Director of Strategic Planning at Memac Ogilvy, Dubai. Her successful career spans 15 years of key planning brand experience and new bsiness development with Memac Ogilvy.
Starting out in account management at Memac Ogilvy London (1992 – 1997) Tanya went on to head the Strategic Planning Department for Memac Ogilvy, MENA (1997 – 2005). Her role spans acting as training leader for Memac Ogilvy Strategic Thinking & 360 Branding Programs, driving market & consumer insights as well as brand planning for advertising, PR, CRM and activation departments.
During the course of her career, Tanya has helped regional and global brands such as
NZMP, Nestle, Amex, Unilever, GSK, Burgan Bank, Gulf Air, Al Rajhi, Al Marai, Powerhorse, MBC and Motorola.